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Tricks For Finding The Right Keywords

Tricks For Finding The Right Keywords by Jeff Alderson

Coming up with ideas for the best keywords to use on a website can be a difficult process for many to grasp. If a little common sense comes into play and some basic rules of the road are followed, the effort doesn't have to be insurmountable.



Researching keywords prior to creating a lot of content for a website is an absolute must if optimization is desired though. Although it's possible to insert keywords after the fact, it can be a royal pain in the neck that results in stilted copy.



As you go about the process of picking the right keywords, there are several things to consider. The first thing to remember is that different people use search engines in different ways. The key here is to consider the many ways of saying the same thing. How a person searches can be impacted by gender, age, country of origin, profession and so on. What terms come to mind for the exact same product or service can vary greatly depending on the person in question.



When looking at keywords, remember they do need to relate to your individual site. Pulling people in with keywords that are not relevant is dishonest and it also results in "unqualified" hits. If you're selling something or you happen to have ads on your site, you really need to pull in visitors that are interested in your topic. Should you keyword load with irrelevant terms, you'll turn visitors off, could lose sales and might even lose ads.



As you start the process, the first thing to do is pick up a pen and piece of paper. Brainstorm every word and phrase you can conjure that web surfers might use to visit pages that relate to your topic. Ask others for their ideas, too, especially if friends, family or co-workers happen to fall into your target demographics.



With a keyword list ready to go, it's wise to now visit the Internet to refine it. You can use search engine databases to see what words others use to find sites similar to yours. Overture and Google both have keyword tools, and software like Ad Word Analyzer can save you a ton of time on keyword research. All of these tools can assist you in seeing how many similar sites come up on searches when your keywords and phrases are plugged in.



With this done, employ a little common sense to the revised list. Consider your desired audience and think about the terms they would really use to find your site. Keep in mind that conversational language is much more likely than marketing terminology in searches. Think basic, short phrases that sum up what you do or offer. Focus in on these terms.



Even with a well-researched list, it is important to remember optimization is an ongoing process. It is very likely you'll revise your keywords from time to time. Don't fret if it doesn't go right the first time out.



With a tentative list in hand, it's time to create copy that's relevant, keyword rich and actually useful. Steer clear of keyword stuffing and only use as much content as is necessary. Make sure keywords appear in headlines, but don't worry about going overboard with them on every single line. Copy that's clear, concise and relevant tends to pull in more traffic.



Coming up with the right keywords to optimize a site can be a tough undertaking. View it as an ongoing process and don't be afraid to tweak the effort as you go.



Author Jeff Alderson develops newbie-friendly search engine marketing tools. He specializes in boosting traffic and sales. Jeff suggests using Ad Word Analyzer to choose internet keywords for your website.

This article is available as a unique content article with free reprint rights.




Article Source: Particle Articles - Article Directory - Scholarly Articles

Internet Marketing Classes and Certified Exams

Internet Marketing Classes and Certified Exams by Carsten Cumbrowski

At the early days of search was SEO and pay per click advertising something for geeks who learned the stuff by experimenting with it and learned from their successes and failures while simply doing it. How to rank in search engines and how to write a compelling Ad within three short lines and research keywords is not exactly the things that are taught at the universities. There were no bachelors or masters' degree in search marketing or something like that.



Hireling somebody with experience and proven knowledge about search to do your in-house search marketing was impossible. There was no way of telling if the person actually knew the business or not at all. You had to trust their word and then, down the road, check if they delivered on their promises or not.



Forming and molding new graduates from the college to search marketers in-house by letting them play around with the subject matter (for a low cost) for a while and eventually grow them to experts internally, was in most cases the best choice. The former graduates and newbie's became experienced marketers with the time and made it hard for companies to be able to keep them. They learned quickly what their work and experience was worth. Those People did often quit their job at the company where they learned the business to work for a specialized search-marketing firm or to start their own business.



Independent training and certification did not exist.



Changing Landscape



The landscape regarding education and certification changed dramatically since the middle of 2006. Before 2006 did virtually no or only a few training curriculums to internet marketing, especially to the fast growing subject of search engine marketing and optimization exist, at least none, which resulted in an industry wide accepted form of certification that could be used by the students who successfully completed the training to use with confidence for a job application.



Combined industry efforts and the shortage of skilled internet marketing professionals created a boom in new services, which offer new training courses and seminars including certification to various internet-marketing subjects. Not all certifications are accepted or acknowledged across the industry, but most of them offer at least a similar level of education, which makes 3rd party certifications almost in all cases just as good as an "official" one.



Broad Selection of Services



The offers vary in price, amount of transferred knowledge and distribution method. Self-learning courses in printed and electronic format online are as available as hands on training classes in real classrooms with real teachers and interaction with other students. In addition, the combination of virtual training online combined with interaction with real teachers and other students is in some cases an option.



Companies can now send their employees who might have a major in marketing and advertising or computer engineering to a paid training and know when they come back and passed the exam and got their certification that they do know at least the basics of the job they are supposed to do.



Graduates Are in High Demand



The demand for graduates from the new available colleges, training programs and online classes is high and successful alumni in subjects like SEM/PPC or SEO can often choose from more than one job offer available to them. Classes are usually very affordable ranging between a few hundred to a few thousand dollars.



Finding Job Openings



If you are looking for a job in the search marketing industry, or if you are a personnel manager and looking for SEM professionals to hire, you might want to have a look at the niche job search site JobsInSearch.com, which specializes in search engine optimization (SEO) and marketing jobs and careers. There are also the large and generic career opportunities portals and sites where you can look for job openings in search engine optimization, pay-per-click and internet marketing in general.



Conclusion



Times are certainly changing and the realm of the one-geek shows is slowly ending. The industry matures at last.



Carsten Cumbrowski is an internet marketer for over six years. He made some of his experience available at his internet marketing resources site at Cumbrowski.com. You can find there additional information to the subject of training and certification in internet marketing.




Article Source: Particle Articles - Article Directory - Scholarly Articles

Building An Email List Of 1 Million Subscribers by Willie Crawford

Back in December 2002, I attended my very first Internet marketing seminar. That seminar was sponsored by Dr. Bob Silber, and I attended because Dr. Silber invited me to be a speaker. Rumors had spread of how well I was doing in "Internet marketing" with a lead product of "a soul food cookbook" - of all things.

My presentation was on niche marketing, and was very well-received. That seminar also opened my eyes to how willing other marketers are to share their experience and knowledge with you... if you let them.

At that seminar Jonathan Mizel, Frank Garon, Fred Gleeck, Armand Morin, Marty Foley, Ramon Williamson, Bob Silber, and several others gave me so many ideas that I though my head would explode. Many of the tips that they gave me are still very applicable today, and add substantially to my bottom-line. One tip pertaining to having the perfect backend in place will make me a small fortune this year.

When I first released my cookbook, I struggled with the perfect backend product for cookbook buyers. Now, I know that the perfect backend product is… other cookbooks! So, the backend system for that website that I shared back in 2003 is now an endless procession of incredible cookbooks. The latest one that I've added to my line-up is a cookbook by the private cook of the late Alex Haley. This guy is such a great cook that Alex insisted he do the cooking when he had such distinguished guest over as Oprah Winfrey, Sidney Poitier, Governor Lamar Alexander, and countless other politicians, celebrities, and friends.

That ONE tip, picked up at my first seminar, lead me to eventually adding Dave Frank's "Foods Of The Southland" cookbook to my line-up, and I hope to move hundreds of thousands of copies of that cookbook eventually. Incidentally, you can grab a copy of that cookbook today at: http://Chitterlings.com/southland/

After that first seminar was over, I sat around in the hotel lobby talking to fellow speaker Ramon Williamson, who would eventually become a mentor. As Ramon and I talked, one of the seminar attendees, whom I didn't know, walked up to us. Ramon recognized this guest and invited both of us up to his suite for a late-night brainstorming session.

That guest was John Reese, whose marketing genius I would really grow to appreciate. John Reese, you may remember really sprang on the scene when his "Traffic Secrets" course sold over $1 million worth of product in 18 hours.

Ramon, John and I talked until 4am. They did most of the talking as I sat in awe at their LEVEL of thinking. John mentioned that one of his long-term goals was to build a mailing list of over 1 million subscribers. I couldn't see that as even being possible!

John explained that when you're having trouble paying your rent, it's difficult to imagine earning $100,000 per year. However, to the person making $100k, it's easy to "see" making $200k. To the person making $500k, it's easy to imagine $1 million. As I reflected upon the truth in what John was saying I underwent a radical shift in my thinking right there... that night... in that hotel room.

That was December 2002. By April 2003 I was in the midst of hosting my very own Internet marketing seminar. That was four months from attending my very first, to hosting a live seminar!

I detail a lot of the transformation that occurred in my thinking and in my habits in my biography, "Git Off The Porch." I wrote that book in response to a challenge issued by Ramon. The challenge was to go from idea to a print book in three months or less. I did it, and you'll find that book at: http://gitofftheporch.com/

Today, I sit writing this article... on the beach in beautiful Navarre, Florida. I often go to the beach and sit in a shaded pavilion and work. I can do that since all I really need is my trusty laptop, and my Verizon Wireless Card. With that card plugged into my laptop, I can actually surf the internet or answer email from anywhere that I'm within range of a cell phone tower. I've even done it while driving down the interstate... my wife was actually driving. To me, that proves that so many things that many people consider only "dreams" are possible!

As I write and reflect upon the possibilities, I thought I'd share with you one of my goals. That goal is the same one that John Reese shared back in December 2002. I have a plan for building an email database of over 1 million subscribers. I'm doing it in phases, and will actually have several niche lists or sub-lists. When broken down as I have it mapped out, it's no longer such a major challenge!

My short-term goal is to add 100,000 new subscribers to my list by December 31st, 2007. Actually that's 100,000 new subscribers more than I would get from what I was doing before I implemented my master plan.

Building this relatively large list will involve using a number of techniques... some very simple, and others somewhat innovative. One of the simplest ones I've actually already shared with the world in a special report that I wrote called, "How I Boosted My Ezine Sign-Up Rate By 5200 MORE Subscribers Per Month - Virtually Overnight - And You Can Too!"

That short special report is at: http://www.therealsecrets.com/5200/

The reason that I can, and will, build a list of over 1 million subscribers is largely because I give myself permission to do so. The transformation in thinking brought on by the conversation with John and Ramon back in 2002 now allows me to see that anything is possible. Knowing that it is possible ends the procrastination in getting started on a task. Knowing what is possible if you just put in the proper effort also completely cures you of "excusitis."

You may even wonder if a goal of 1 million subscribers is worth pursuing. In the niches that I operate in, I earn an average of between $1 and $3 per month for every subscriber on my lists. So, for me, YES, it's a very worthwhile goal :-)

NO - money isn't everything, but it does enable you to accomplish many bigger goals. My ultimate goals actually center around helping more people reach their dreams, but that's a topic for another time. I'll close by issuing a challenge. Identify one of your goals today, and use your magnificently powerful brain to figure out HOW to reach it! It doesn't have to be building a huge list. However, many of the people that I deal with regularly use the excuse of, "I have no list" as a reason for not being able to grow their businesses faster. Many of them have been using that same excuse for 3-5 years. I contend that it's time that they stop!

What do you think?



Willie Crawford has taught thousands how to build successful online businesses since late-1996. His membership site contains over 40 interviews of leading online marketers sharing their views on "How To Break Into The Internet Marketing Inner Circle." You can access those powerful and shocking interviews at:
http://TheInternetMarketingInnerCircle.com/insider.php


Article Source: http://www.particlearticles.com

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Must Know Article Marketing Tips!

Submitted by: Daniel

The importance of articles in todays websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one's site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to feel its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, don't ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

About Author: Web Directory


Daniel Millions

Article Source: Articles 4 Me and U Directory